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The AI Web Design Industry Has a Client Acquisition Problem

AI has made building websites easier than ever. Because of that, there are now thousands of people starting web design businesses, offering websites to companies and trying to make money…

James Whitfield By James Whitfield
November 5, 2026 2 days ago 1 min read

AI has made building websites easier than ever. Because of that, there are now thousands of people starting web design businesses, offering websites to companies and trying to make money from it. But here's my opinion as someone who has been in the web design business for years: Just because AI makes it easier to build websites doesn't mean you know how to run a successful web design business. I've noticed that a lot of new web designers get stuck on the same idea: finding businesses that don't have a website and offering to build one for them. In my opinion, that's becoming an outdated approach. Those businesses are already on every web designer's prospect list. They're getting contacted constantly, and you're competing with hundreds of other people offering them the exact same thing. I've tried pretty much everything over the years. Paid ads…

It is part of a fast-moving week in AI, as researchers, builders, and enterprises keep adjusting to what the latest capabilities mean for them.

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