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Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Apple's new CEO defended the company's current position in the AI landscape.

Emma Clarke By Emma Clarke
October 31, 2026 7 days ago 1 min read

Apple's new CEO defended the company's current position in the AI landscape.

It is part of a broader wave of investment and competition across the AI industry, as companies race to turn research progress into shipped products.

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